Arsenal and Topps partner in exclusive licensing deal
Arsenal, the English Premier League soccer champions, and Topps, the Fanatics-owned collectables brand, have announced a new, exclusive licensing deal. The …
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Are London City Lionesses primed to disrupt the WSL?
London City Lionesses are an important test case for whether an independent women’s soccer club can succeed at the highest …
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FFR set to renew Adidas kit deal through 2036
The French Rugby Federation (FFR) has recommitted to kit supplier Adidas, striking a new long-term agreement with the German manufacturer that …
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International Swimming League hires Gravity Media as production partner
The International Swimming League (ISL), the club-based professional series, has appointed Gravity Media as its broadcast content and production partner ahead …
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RMG renews AV and data rights deals with 33 UK racecourses
The UK's Racecourse Media Group (RMG), which produces and distributes horse racing as a broadcast product, has unveiled extensions through …
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Serie A hires Petronio as global business development head
Italian men's soccer's top-tier Serie A has hired an inaugural head of international business development.Giovanni Petronio joins the 20-team league …
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SPORTEL Awards 2026: A Jury of Champions and Professionals
A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the …
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WTA Tour secures equal prize money for combined ‘1,000’ events
Women’s tennis’ elite WTA Tour has confirmed that, for the first time, its competitors will now receive equal prize money …
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ESPN seals multi-year TGL extension in the US
ESPN, the Disney-owned international sports broadcaster, will remain the US home of the TGL team golf competition after renewing its …
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SIT bolsters UK presence with NFL’s Jaguars for international game coverage
Sports Illustrated Tickets (SIT) has continued its NFL sponsorship push, adding the Jacksonville Jaguars franchise to its ever-expanding roster of …
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Op-Ed: Why off-field investment is the sustainable route to on-pitch success
David Dwinger founded the football media business JOGO before selling it to 433. He is now co-founder and president of …
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Strauss renews NFL sponsorship in UK, Germany ahead of international games
American football’s elite NFL has renewed its partnership with workwear brand Engelbert Strauss, which will continue to sponsor the league …
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Konami and French Football Federation extend licensing deal
Konami, the Japanese video game developer, has announced a multi-year partnership extension with the French Football Federation (FFF) national body.Through …
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NHL continues commercial deal spree with Black Box Wines tie-up
North American ice hockey's NHL has added to its already significant level of commercial activity over recent weeks by striking …
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Islanders sell 15% minority stake for $3bn valuation
The New York Islanders' National Hockey League (NHL) franchise has sold a minority stake to external investors in an agreement …
