UFC and JD announce European marketing partnership
JD Sports, the sportswear and apparel retailer, has expanded its association with mix martial arts' UFC to become the promotion's …
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TGL adds seven new partners for season-ending playoffs
TGL, the new tech-infused golf league co-founded by the golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, …
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FIH taps Endeavor Streaming to revamp Watch.Hockey DTC service
Hockey’s global FIH governing body has struck a new five-year partnership with Endeavor Streaming, a subsidiary of the titular international …
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NBC Sports renews USA Track and Field rights in run-up to LA28
US national network NBC Sports has retained rights to air top events organized by athletics’ domestic governing body USA Track …
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Advancing female representation in Formula 1 racing
Women's sports have experienced considerable advancements over time; however, Formula 1 (F1) has not witnessed comparable progress. The motor racing …
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TGL adds seven new partners for season-ending playoffs
TGL, the new tech-infused golf league co-founded by the golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, …
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FIH taps Endeavor Streaming to revamp Watch.Hockey DTC service
Hockey’s global FIH governing body has struck a new five-year partnership with Endeavor Streaming, a subsidiary of the titular international …
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NBC Sports renews USA Track and Field rights in run-up to LA28
US national network NBC Sports has retained rights to air top events organized by athletics’ domestic governing body USA Track …
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Advancing female representation in Formula 1 racing
Women's sports have experienced considerable advancements over time; however, Formula 1 (F1) has not witnessed comparable progress. The motor racing …
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Telenet renews F1 rights in Belgium for Play Sports
Belgian telecoms firm Telenet has renewed its exclusive coverage of motor racing’s elite Formula 1 series through 2027, which it …
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Montini appointed as AC Milan’s new chief brand officer
Italian soccer giants AC Milan have announced the appointment of Francesca Montini as their new chief brand officer.Montini will be …
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Basic-Fit in four-year Tour de France tie-up
The Basic-Fit major European gym chain has pedaled up as a sponsor of men’s road cycling's Tour de France for …
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Boxing set for LA28 presence as IOC recommends its inclusion
Boxing is now likely to feature at the 2028 Olympic Games in Los Angeles, with the executive board of the …
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Mediaset nets Spanish rights to CWC
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured a sublicensing deal with global streaming service DAZN to …
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Puma ends Nike’s 25-season run as Premier League ball supplier
German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s 25-season …
