Op-Ed: Why off-field investment is the sustainable route to on-pitch success
David Dwinger founded the football media business JOGO before selling it to 433. He is now co-founder and president of …
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Strauss renews NFL sponsorship in UK, Germany ahead of international games
American football’s elite NFL has renewed its partnership with workwear brand Engelbert Strauss, which will continue to sponsor the league …
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Konami and French Football Federation extend licensing deal
Konami, the Japanese video game developer, has announced a multi-year partnership extension with the French Football Federation (FFF) national body.Through …
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NHL continues commercial deal spree with Black Box Wines tie-up
North American ice hockey's NHL has added to its already significant level of commercial activity over recent weeks by striking …
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Islanders sell 15% minority stake for $3bn valuation
The New York Islanders' National Hockey League (NHL) franchise has sold a minority stake to external investors in an agreement …
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Paramount names Kreiz co-CEO as WBD merger gains approval
Paramount Skydance is set to complete its acquisition of fellow US broadcast heavyweight Warner Bros. Discovery (WBD) after a US …
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Aldar becomes Abu Dhabi Championship title sponsor
Abu Dhabi-based real estate developer Aldar has expanded its commercial association with golf's top-tier DP World Tour.Through an agreement yesterday, …
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Asics expands long-running Netball Australia ties to become kit supplier
The Netball Australia governing body has renewed and expanded its long-standing partnership with sportswear brand Asics.The relationship, which spans more …
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Mbappe’s Nike departure shakes up the soccer boot market
In September, Kylian Mbappé announced a partnership with the Swiss brand On, becoming the first professional soccer player to partner …
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Chelsea and Topps expand trading card tie-up; Leeds renew with Leodis
English soccer giants Chelsea have announced an expanded partnership agreement with Fanatics-owned collectables brand Topps.The brand now becomes the official trading …
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UEFA takes club competition rights tenders to another 10 markets
European soccer's governing body UEFA has put broadcast rights to its top-tier men's club competitions out to tender in 10 …
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Infront brings in Sen from BeIN to lead Pan-Asia business
Heavyweight sports marketing agency Infront has appointed Shahid Sen as its new managing director in the Pan-Asia region.He will join the …
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Tapmad nets Ligue 1 streaming rights in Pakistan, Bangladesh
LFP Media, the venture that manages the commercial rights for French soccer leagues, has announced a new media rights deal …
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Man City investigation finds £900m+ of fake income
English Premier League soccer heavyweights Manchester City are guilty of all financial breach charges laid by the league and artificially …
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PGA Tour hires Box to Box’s Holcomb to lead original content
US golf’s elite PGA Tour has strengthened its leadership team by adding experienced media executive Ryan Holcomb as the organization’s …
