HBA Media maintains global coverage for Royal Ascot
Horse racing media rights agency HBA Media has secured coverage in 180 global territories through 30 broadcasters for the upcoming …
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Lions net Patron Saint as partner, Wallabies sign Guinness ahead of tour
The British and Irish Lions touring rugby union organization has announced a new partnership with whisky brand Patron Saint ahead …
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SRMG’s Thmanyah secures exclusive Saudi league rights until 2031
Saudi Research and Media Group (SRMG), the state-backed media company, has acquired exclusive broadcast rights for the Saudi Pro League …
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Juventus name WhiteBIT as sleeve sponsor, Everton partner with Seat Unique
Italian soccer giants Juventus have unveiled European cryptocurrency firm WhiteBIT as their new sleeve sponsor as part of a three-year …
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German bid for 2029 Women’s Euro leaves out Berlin
Germany’s bid to host the 2029 Women’s European Championship soccer tournament has selected its eight host cities to stage matches, …
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DAZN to operate FIFA+, Betano named CWC sponsor in South America
Global sports streaming service DAZN will launch and operate the FIFA+ OTT platform globally as it further strengthens its relationship …
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Premiership Rugby rebrands to target new commercial markets
English rugby union’s top-flight Premiership competition has rebranded, and will now be known simply as the Prem, a move that …
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NBA and Take-Two expand ties, Scripps renews WNBA rights deal
Take-Two Interactive, the developer that produces basketball's NBA 2K video game, has renewed and expanded its global partnership with the National Basketball …
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Is the World Test Championship a viable product?
The Proteas concluded the 2023-25 World Test Championship (WTC) cycle at the pinnacle of the league table, securing victories in …
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Coupang Play rounds out sports offering with NBA rights
Coupang Play, the streaming service run by the titular South Korean e-commerce giant, has secured the rights to US basketball’s elite …
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IMG to produce DAZN’s English-language CWC coverage
DAZN, the global sports streaming service, has hired sports marketing giant IMG to deliver its UK and global English-language programming …
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Deutsche Telekom picks up FIBA 3×3 rights in Germany
Basketball's international governing body FIBA has agreed a four-year broadcast partnership with German telecommunications giant Deutsche Telekom for its 3x3 …
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Sportfive, Hertha BSC relaunch partnership with extension
Sportfive, the international sports marketing firm, has extended its long-running marketing agreement with German soccer’s Hertha BSC.The agency, which has …
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FanDuel makes MMA entry with PFL deal
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has announced a new regional partnership with US …
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Grand Slam Track fails to cross 2025 finish line, looks to return in 2026
Grand Slam Track (GST), the athletics tour founded by US track legend Michael Johnson, has ended its inaugural season early, …
