Mbappe leaves Nike to lead On’s soccer entry in significant coup
On, the Swiss sportswear brand, has made its first entry into soccer through a significant endorsement deal with French superstar …
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International Biathlon Union and EBU seal extension through 2034
The European Broadcasting Union (EBU) umbrella body of public-service broadcasters has extended its rights tie-up with the International Biathlon Union …
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EHF receives interest from 11 countries to stage 2034 Euros
The European Handball Federation (EHF) has received interest from 11 nations to host the men’s and women’s European Championship events …
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BBC lands WRC rights for 2027-29 cycle, as Rally Scotland set to feature
The BBC, the UK's public-service broadcaster, is to cover motor racing's World Rally Championship (WRC) series for the first time …
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EuroLeague TV adds several domestic leagues, SLB renews with DAZN
EuroLeague TV, the direct-to-consumer service operated by the continental basketball competition, has expanded its live content offering with the addition of …
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Fever gets $250m funding boost for regional growth, tech investment
Ticketing and entertainment technology provider Fever has raised $250 million through a primary equity financing round led by major investment …
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Nascar brings in FedEx Freight as Truck Series title partner
Iconic US stock car racing series Nascar has a new title partner for its Nascar Truck Series after striking a …
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Genius Sports launches prediction markets platform
Genius Sports, the international sports data technology company, has launched a new prediction markets platform to expand its offering into this growing …
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LaLiga lands new sponsor in South Korea, Mediaset renews FTA deal in Italy
Spanish men's soccer’s top-flight LaLiga has announced a new sponsorship deal with South Korean financial firm Woori Investment & Securities.The …
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NHL becomes latest major property to deal with DoorDash
Food delivery service Doordash has struck a commercial deal - covering both the US and Canada - with North American ice …
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Trivandi eyes Australian growth through SoldOut Events deal
Sporting events firm Trivandi has expanded its presence in Australia by partnering with local firm SoldOut Events (SOE).Trivandi's local arm …
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Man City and SeatGeek expand relationship into global deal
Manchester City, the English soccer club, has expanded its relationship with ticketing platform SeatGeek through a new global partnership.SeatGeek will …
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Op-Ed: Buying a football club is more accessible – what comes after is hard
David Dwinger founded the football media business JOGO before selling it to 433. He is now co-founder and president of …
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Clearlake snaps up Boehly and Walter’s Chelsea stakes
The Clearlake Capital US investment firm now has full control of English soccer heavyweights Chelsea, after buying up the stakes …
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BKT and United Rugby Championship expand with broader global partnership
BKT, the automotive tyre firm, has renewed and expanded its long-running partnership with rugby union’s United Rugby Championship (URC) until 2030.Already the …
