The LIV Golf series has appointed Lawrence Burian as its new chief operating officer.
In the role, he will oversee a wide range of responsibilities including corporate development and strategy, the delivery of LIV’s global schedule of 14 LIV Golf League events, the management and commercialization of the league’s teams, the full integration of the International Series, investor relations, global impact and sustainability, events, production, information technology, human resources, procurement, and general day-to-day business operations.
Burian was hired after a “competitive international recruiting process.”
He replaces Atul Khosla who resigned as COO last December. Gary Davidson had been serving as acting COO since his departure.
Burian previously served as an executive vice president with the Madison Square Garden (MSG) family of public companies and has extensive experience across the sports, entertainment, media, and hospitality sectors.
He spent more than a decade working across MSG Sports Corporation, MSG Entertainment Corporation, and MSG Networks.
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The selection of MSG companies included the New York Knicks (NBA) and New York Rangers (NHL) franchises, two MSG regional sports networks, the iconic MSG arena and other high-profile entertainment venues.
Burian served in multiple executive roles across the portfolio of assets, including as head of corporate development, general counsel, and as a member of the board of directors of multiple strategic joint ventures.
Before joining MSG, Burian worked for a decade at Cablevision Systems Corporation, the former cable, media, sports, and entertainment parent company of the MSG businesses.
Prior to Cablevision, he was an associate with the Davis Polk & Wardwell law firm.
Greg Norman, LIV Golf chief executive and commissioner, said: “Lawrence is a proven leader and a proven winner, and we couldn’t be more excited to have him on our executive leadership team.
“After more than two years of breaking molds and pushing boundaries, LIV Golf is on the precipice of significant growth. Lawrence’s decades of business experience are exactly what we need to keep us competitive and moving forward.”
Burian added: “I am excited to join LIV Golf and look forward to harnessing my more than two decades of senior executive experience to help build on the progress and momentum that is well underway.
“The creation of a new global sports league in less than two years was nothing short of extraordinary and now is the time to capitalize and build on that success.
"LIV Golf has a very bright future as we seek to continue growing the game of golf, engaging new audiences, enhancing the guest experience, innovating our event and media production, and building franchise value, all while creating a compelling home for our world-class athletes. I’m committed to working with my colleagues at LIV Golf towards achieving our ambitious goals.”
LIV has undergone a senior leadership reshuffle over the past 12 months after several departures in late 2022 and at the start of this year.
As well as Khosla, Sean Bratches stepped down as LIV’s chief commercial officer last year after just six months in the job, while Matt Goodman left his role as president of franchises in January.