The International Paralympic Committee (IPC) has hired Jonathan Neill as a commercial consultant.
Neill has been brought in to develop a new commercial strategy for the organization.
Working with key stakeholders of the IPC, he will be responsible for developing and finalizing the strategy that will sit outside of the existing Olympic Partner (TOP) Program and cover grassroots para sport through to World Championship level.
The IPC is specifically looking to engage partners in the para sport market.
The organization said Neill’s remit includes developing the commercial positioning, narrative, sales proposition, and activity for the body.
Neill has over 20 years of experience, having previously held various brand and rights-holder roles within the sports industry, including as a commercial director for the 2021 Rugby League World Cup.
Since November, he has been serving as a commercial consultant for the Football Association of Ireland, the national soccer body.
Jonathan Neill said: “The IPC is an organization that I have admired for many years. Their events create a more inclusive world and underline the positive impact that sport can have on society.
“We’ll be demonstrating the role that brands and business can play in continuing those efforts, and meeting mutually beneficial objectives via partnerships.”
Mike Peters, IPC chief executive, added: “More and more organizations are making disability an important part of their inclusion strategy.
“The IPC knows that para sport has the power to transform societies and we believe there is strong opportunity for growth in the partnership sector. We are excited to have Jonathan working with us to develop an exciting proposition.”