Sam Kennedy, the president and chief executive (CEO) of Major League Baseball franchise the Boston Red Sox, has been named CEO of Fenway Sports Group (FSG), the US sports ownership group.
In addition, Billy Hogan, CEO of FSG-owned English soccer club Liverpool, has been named CEO of FSG International.
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Kennedy and Hogan will work closely with FSG’s principal owner John Henry, chairman Tom Werner, and president Mike Gordon in overseeing the entire FSG portfolio. Kennedy will, in addition, continue in his role with the Red Sox, which is also owned by FSG.
The promotion is the latest step up the ladder for Kennedy, who joined the Red Sox front office in 2002, became club president and CEO in 2017, and formally joined the ownership group as a partner in 2021.
In a joint statement, Henry, Werner, and Gordon said: “This moment in FSG’s expansion marks a fitting occasion to formalize our leadership structure, recognizing the ongoing contributions and responsibilities shouldered by Sam and Billy across our entire portfolio.
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“We know our people are our greatest asset, and in Sam and Billy, we have two of the most accomplished executives in the industry whose enduring contributions stand out even more as original hires by FSG over two decades ago.
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By GlobalData“Among their peers, they are universally respected for their leadership and have been integral to numerous championships in Boston and Liverpool. We are pleased to formalize roles they have performed and embodied for the past several years.”
Last month, experienced baseball executive Theo Epstein reunited with FSG as a senior advisor and minority owner.
As well as the Red Sox and Liverpool, FSG owns the NHL’s Pittsburgh Penguins. Its assets additionally include the US Nascar motor racing team Roush Fenway Racing and the regional sports network New England Sports Network.
FSG recently bolstered its portfolio by acquiring a Boston-based team that will play in the new innovative and tech-infused TMRW Golf League next year.
The firm also led a consortium that recently agreed to an investment deal with golf’s PGA Tour.
