Global soccer’s governing body FIFA has begun its hunt for a new head of marketing partnerships within its commercial division.

FIFA has indicated it is looking for a candidate with over a decade’s worth of experience in leading a global sponsorship portfolio and working for a major international rights holder.

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The successful candidate will lead the FIFA team responsible for maintaining relationships with various FIFA partners, sponsors, and event suppliers and their accounts. They will be based in Zurich, Switzerland, where FIFA has its headquarters.

The head of marketing partnerships will perform tasks such as: leading the delivery of marketing rights and responsibilities for partners at FIFA events and tournaments; working with the partnership sales team on contract renewals; overseeing the delivery of sponsors’ rights and commitments during the contract; and identifying “impactful marketing programs across multiple mediums.”

They will also need to develop a strong understanding of partners’ core business priorities and lead the debriefing and review process with brands and sponsors after each major tournament.

In the build-up to the 2023 FIFA Women’s World Cup in Australia and New Zealand (starting on July 20), the governing body has extended major commercial deals with Hyundai-Kia and AB InBev (active through the beer brand Budweiser).

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Other brands to have struck tie-ups with FIFA over the last few months include Globant, BMO, and Unilever.

Research by GlobalData Sport has identified that FIFA will bring in almost $308 million from its main sponsorship inventory during the WWC.

As of June 30, 20 commercial partners were linked to the Australia and New Zealand event.

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