German soccer’s Deutsche Fussball Liga (DFL) body has bolstered its senior leadership team by filling the corporate strategy and digital business development management positions.

Silke Kuisle has been appointed director of corporate strategy, while Bastian Zuber, currently managing director of the DFL Digital Sports subsidiary, will take over as director of DFL Digital Business Development.

Kuisle, who has many years of experience in the sports media and digital sector, was formerly chief financial officer at OneFootball, the international soccer content portal.

She also previously served as head of corporate development at the German commercial broadcaster ProSiebenSat.1.

As director of corporate strategy for the DFL, Kuisle will report directly to co-chief executives Marc Lenz and Steffen Merkel and will focus on strategic issues, as well as the expansion of corporate cooperation and the business intelligence unit.

In his new role as director of DFL Digital Business Development, meanwhile, Zuber will work in close cooperation with DFL Digital Sports and promote the conception, evaluation, and implementation of digital initiatives and growth projects within the DFL Group. 

Zuber has been working at DFL Digital Sports in Cologne since October 2012 and has been its managing director for more than four years.

Lenz said: “As management, we have recently strengthened core economic issues. After the audiovisual rights and institutional and political relations and regulation directors, the corporate strategy and digital business development directors form important additions to further develop the DFL Group in changing media markets.”

Lenz and Merkel themselves took charge as joint chief executives in July 2023.

The DFL, earlier this week, took the first steps towards launching its next four-year domestic broadcast rights tender for the top-tier Bundesliga.

The German soccer body released a statement asking interested firms to register for the tender and will send companies that take that step a procedural letter within the coming weeks. The letter will cover the tender’s schedule, including criteria for entry and all deadlines. Following that, the invitation to tender itself will be sent to all registered countries.