Skip to site menu Skip to page content

Daily Newsletter

11 February 2026

Daily Newsletter

11 February 2026

Top 14 gets first presenting partner for finals as Pennylane signs on

This represents the expansion of an existing deal between the rugby league and the French fintech firm.

Euan Cunningham February 10 2026

French domestic rugby union's Top 14 league has unveiled a presenting sponsor for the first time, covering the final stages of the 2025-26 season.

Through a deal unveiled today, French fintech brand Pennylane is expanding an existing deal with the Top 14 and is now the finals' presenting sponsor until 2028. The last portion of the competition will now be known as the Pennylane Final Phase.

The original deal between the two parties, a three-year agreement, was signed off at the start of this season, in September. GlobalData Sport valued that initial tie-up at $4.5 million.

As presenting partner, Pennylane will have a significant presence around the Top 14's semi-finals and final, including branding on the match ball, "emblematic field activations," a specific trophy associated with the Final Phase, and naming rights for the Fan Zone at the final's venue.

In addition, there will be digital and editorial-based activations around the deal.

The post-season phase of the Top 14 involves six teams overall, and features quarter-finals, semi-finals, and the grand final.

Last season's knockout stages of the 14-team league took place in June, with the final being won by heavyweights Toulouse.

In November, a landmark stable of international media rights agreements was unveiled by the league, brokered by the Two Circles agency.

The competition also launched its global DTC streaming offering, Top 14 Rugby TV, in collaboration with Two Circles and its StayLive software platform.

So far, with 16 rounds of the 2025-26 campaign played, Toulouse head up the Top 14 table.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close