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08 June 2026

Daily Newsletter

08 June 2026

Range Rover extends as Wimbledon sponsor

A multi-year extension between the All England Lawn Tennis Club and Range Rover has been unveiled.

Euan Cunningham June 08 2026

The organizers of UK tennis' iconic Wimbledon grand slam have extended their commercial partnership with the Range Rover utility vehicle heavyweight.

The brand, part of the Jaguar Land Rover (JLR) automotive heavyweight, has been a Wimbledon partner for the past two years, while JLR overall has been a sponsor of the prestigious grass-court event for well over a decade.

Now, a multi-year extension between the All England Lawn Tennis Club (AELTC) and Range Rover has been unveiled.

The tie-up entails Range Rover branding continuing to feature on the 'speed of serve' displays on both Wimbledon's Centre Court and No.1 Court.

In addition, the automotive giant will continue to provide both players and officials at the Championships with a fleet of Range Rover and Range Rover Sport plug-in electric hybrid models.

Qualifying for the 2026 edition of Wimbledon will begin on June 22, with the fortnight-long competition running from June 29 to July 12.

Other prominent Wimbledon partners include IBM, Emirates, Evian, AB InBev, Barclays, Vodafone, and Keith Prowse.

Before Range Rover took over as JLR's brand of choice for Wimbledon exposure, Jaguar itself held that position.

Earlier this month, sports technology firm Sportradar announced the retention of betting data and audiovisual rights to the Wimbledon Championships, through a multi-year renewal.

IMG Arena, which Sportradar acquired in November 2025, held the rights to three of tennis’ four grand slam majors, Wimbledon, Roland Garros (French Open), and the US Open, rights that transferred to Sportradar upon completion of the purchase.

Now, Sportradar has ensured that it will retain the rights to Wimbledon beyond the upcoming 2026 edition with this multi-year tie-up, meaning it may continue to offer betting data around Wimbledon fixtures for international operators, and broadcast rights for those same operators.

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