Mediaset, the Italian commercial free-to-air broadcaster, will showcase action from the annual ATP Finals tennis tournament after striking a multi-year agreement with the titular tennis tour, prizing the rights away from public-service broadcaster Rai.

The media company’s free-to-air local networks will feature eight matches from across the event, for each year of the upcoming rights cycle, beginning with 2026, with reports suggesting a rights fee of €4 million ($4.7 million) per year.

Turin, Italy, has hosted the last five editions of the ATP Finals courtesy of an agreement between the ATP and the Italian Tennis and Padel Federation, an agreement that was renewed in November 2024 to run through 2030, meaning the tentpole showcase will remain in Italy through the end of the decade.

Italy is a burgeoning tennis market, thanks in no small part to the success of its current golden generation of men’s and women’s players.

Italy’s men’s team has won the last three editions of the annual Davis Cup national team competition, powered by the success of current world number two Jannik Sinner (who has won the past two ATP Finals) and world number five Lorenzo Musetti.

The 2026 ATP Finals will take place from November 15 to 22.

Since 2017, the event has been title sponsored by Nitto Denko, the Japanese materials manufacturer, which holds those rights through 2030.

Italy’s primary broadcaster for the tournament is pay-TV giant Sky, which holds the main rights package through 2028, and also shows the Wimbledon and US Open grand slam majors.

In terms of other elite tennis, WBD holds pan-European rights to the Australian Open and French Open, which it disseminates across its Eurosport streaming services.

ATP’s developmental Challenger tour is broadcast by DAZN, while the Davis Cup and its women’s equivalent BJK Cup are both shown by SuperTennis, meaning elite tennis on Italian TV is still largely stratified between a variety of different players.