Liverpool FC, the reigning champions of English soccer’s elite Premier League, posted record revenues of £703 million ($950 million) for their title-winning 2024-25 campaign.
The biggest contributor to this figure was commercial revenue, drawn from sponsorships and merchandising, which grew to £323 million, up £15 million on the 2023-24 season.
This was bolstered by new commercial deals struck across the period, including Japan Airlines, Engelbert Strauss, Lucozade, Husqvarna, and a major 10-year renewal with long-term sponsor Carlsberg.
In terms of the biggest growth sectors, media rights income hit £264 million, up by £60 million year-on-year (YoY), owing to the club reaching the last-16 phase of the top UEFA Champions League competition, where a year prior it competed in the secondary UEFA Europa League.
Matchday revenue, up £14 million, remained another strong pillar of the side’s commercial model, contributing $116 million overall, thanks in part to the newly refurbished Anfield Road stand.
With the club’s domestic success, administrative costs rose to £657 million, of which £428 million was staffing costs, which grew by £42 million YoY with the appointment of Dutch coach Arne Slot and his new management team.
Despite this, the club booked an operating profit of £8 million, whereas in 2023-24 the club posted a record pre-tax loss of £57 million.
Speaking on the announcement, Liverpool chief financial officer Jenny Beacham said: “We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it.
“The challenge for us is to continue with our growth through the incredible work that we do in areas such as our partnership portfolio and retail offerings, as well as continuing to diversify our focus to best serve our global fan base.
“The club does face significant cost challenges, including rises in administrative, staffing and operational costs, alongside the need for us to compete at the highest level of the game across our men and women’s teams.”
Looking forward, the 2025-26 season has been the first of the team’s new long-term kit supply agreement with German giant Adidas, reportedly worth between £60 million and £70 million, while the club’s previous partnership with Nike was worth £30 million per year, meaning further commercial uplift can be expected.
Nonetheless, the £700 million revenue figure means Liverpool stands toe-to-toe on the revenue front with the Premier League’s other biggest clubs.
Indeed, this week it was also revealed that Arsenal, favorites to win this year’s edition of the Premier League, generated a record £671 million across the 2024-25 campaign, while back in December, Manchester City posted revenues of £694.1 million across that campaign.
