LIV Golf, the beleaguered international golfing tour, has tapped international investment bank Ducera Capital to help lead a new investment charge as it seeks to extend its position in the sports industry beyond 2026.
The competition is targeting a “diversified, multi-partner investment model,” and has retained the international investment fund to advise on the search for long-term backing.
This comes after the tour’s primary backer, the Public Investment Fund (PIF) of Saudi Arabia, pulled its support last week.
LIV Golf set up a new board in the wake of the announcement as part of restructuring efforts.
Led by chief executive Michael Kramer, Ducera has consulted on over $850 billion in transactions, according to LIV Golf, including the acquisitions of Major League Baseball and National Hockey League franchises.
LIV Golf’s own chief executive Scott O’Neil commented: “This league has proven its value, and our focus now is on building the right financial foundation for the long term.
“Mike and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process."
Kramer himself added: “LIV Golf has built something that is hard to replicate: a global league with a growing fan base, world-class talent, and a team structure that benefits captain, players, and fans alike
"We see significant value in what has been created here, and we are focused on helping the league identify the right long-term partners to unlock that value and power its next phase."
PIF governor Yasir al-Rumayyan had been the main backer of LIV Golf, with him and PIF having invested approximately $5 billion in the series, which held its first events in 2022.
LIV Golf claims that sponsorship revenue has grown 40% year-on-year, and ticket sales growth 130% in the same period.
With this in mind, GlobalData Sport (Sportcal) understands that LIV is expected to generate $100 million more in revenue this year than it did in 2025, and 10 of its 13 teams - all of whom have now been informed of this change of strategy - will turn a profit.
However, overall, LIV has made net losses - outside the US - of over $1.1 billion since 2021, as of its 2024 financial results, including a post-tax loss of $461.8 million across the 2024 calendar year.
