Fulham, the English Premier League soccer club, have unveiled technology company ClickHouse as their new primary shirt sponsor under a multi-year agreement.
Through the deal, ClickHouse will feature on the front of the men’s first team home, away, and third kits.
The firm will also feature across Craven Cottage, the club’s digital channels, matchday assets and “supporter-facing experiences” throughout the partnership.
ClickHouse replaces sports betting brand SBOTOP as the west London-based club’s shirt sponsor.
SBOTOP held front-of-shirt rights for the past three seasons but was unable to extend after top-flight clubs voted to voluntarily ban shirt sponsorship deals with betting companies from the start of the 2026-27 campaign.
Fulham were one of 11 clubs that had a betting company on the front of their shirts last season.
Jon Don-Carolis, chief revenue officer at Fulham, said: “ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future both on and off the pitch, this partnership reflects our shared commitment to innovation, progression, and building meaningful connections with supporters around the world.”
Fulham and ClickHouse will work together throughout the partnership on activations focused on innovation, performance, and real-time insights, as well as fan engagement across digital channels and within the wider Fulham community.
Meanwhile, Arsenal are set to extend their long-term sponsorship deal with Dubai-based airline Emirates two years early.
According to the Daily Telegraph, the renewed deal is a significant increase on the £45 million-a-year ($60.4 million) contract that was due to run until 2028.
The deal is understood to include the stadium's naming rights, which have borne the airline's name since it opened in 2006, as well as the front-of-shirt sponsorship for the men’s and women’s teams. Emirates has been on the front of Arsenal’s shirt since 2006.
The most recent extension was agreed for five years in August 2023 and was understood to be worth around £45 million to £50 million.
The North London outfit have capitalized on a successful season for both its men’s and women’s teams to negotiate a higher fee.
The men’s side won their first Premier League title in 22 years, while Arsenal Women won the UEFA Women’s Champions League club competition last year, making the club a far more attractive proposition.
The Emirates renewal was negotiated by the club’s chief commercial officer Juliet Slot as one of her final acts, after it was recently revealed she will be stepping down after almost five years at the Premier League side.
