Motor racing’s elite Formula 1 (F1) has announced ticketing and entertainment tech provider Fever as a new official supplier of the global series.
Through the ‘long-term’ deal, which will begin with the 2027 campaign, Fever will support F1 through the creation of a new ticketing platform for the series, which will cover general admission, local venue-specific hospitality, and the series-wide Paddock Club offering.
Fever will apply its own tech solutions to F1’s ticketing platform to enhance the ease of access and improve the customer experience.
Speaking on the announcement, F1 chief commercial officer Emily Prazer said: “To maximize the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible.
“Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at the track lives up to our high expectations. We’re therefore delighted to have Fever join our ecosystem as an official supplier that will continue to raise the bar year after year.”
Fever's senior vice president of business development, Mariano Otero, added: “This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”
On an individual level, Fever is already a partner of F1’s Spanish Grand Prix.
In April, Fever struck a similar agreement with international powerboating circuit E1, and the firm is also a supporter of sailing’s SailGP series, golf’s LIV Golf tour, the Spanish Rugby Federation, and more.
In terms of recent commercial activity, F1 announced US sports betting operator FanDuel as its official betting operator in the US and Canada and extended and expanded its partnership with multi-national lottery operator Allwyn.
Most recently, the series announced a renewed global tyre partnership with iconic Italian brand Pirelli, the series’s exclusive tyre partner since 2011, until 2028.
Last month, meanwhile, F1 reported a 53% increase in revenue for the first quarter (Q1) of 2026, contributing to parent company Liberty Media turning a $64 million profit during that period.
The series’ primary turnover (race promotion fees, media rights income, and sponsorship revenue) during the three months came to $496 million, up from $319 million the prior year - this rise was partly due to one extra race being held in Q1 this year as opposed to the same period in 2025. In total, three grands prix this season took place before the end of March.
Earlier in June, F1 also announced a 10-year contract extension with the city of Las Vegas, Nevada, to remain on its calendar through 2037.
The 2026 season continues on June 28 with the Austrian Grand Prix.
