Begin, the United Arab Emirates-based over-the-top streaming platform, has struck a deal to cover Spanish men's soccer's Supercopa in Pakistan.
Through a tie-up announced late on Friday (January 2), Begin will air the next three editions of the four-team Supercopa, which takes place annually midway through the Spanish soccer season.
This deal has been struck with the 2026 Supercopa, taking place entirely in Saudi Arabia, getting underway on January 7.
Begin's coverage of the event in Pakistan will be exclusive, with sports technology giant Sportradar understood to have been involved in assisting Begin with its bid, which was submitted directly to the event's organizers, Spanish soccer's RFEF governing body.
The 2026 edition of the mini-tournament involves heavyweights Barcelona, Real Madrid, Atletico Madrid, and Athletic Club, and runs through to January 11.
Jonathan Mark, co-founding chief executive at Begin, has commented: "The Spanish Supercopa is a strategically important rights property for us. Its condensed, knockout format allows us to deliver high-value football in a defined window, and it complements our existing LaLiga partnership as we continue to build a focused premium sports offering for audiences in Pakistan."
Begin launched in June 2024, initially securing licensing rights for non-sports entertainment content from the NBCUniversal and Sony Pictures Entertainment media giants.
In terms of its recent sports rights activity, early September saw the streaming platform secure coverage rights to soccer's Saudi Pro League.
That three-year tie-up will see Begin air all SPL matches live in Pakistan through the 2027-28 campaign.
Regarding the Supercopa, meanwhile, Friday also saw German broadcaster Sportdigital unveil a deal for the next three editions of that four-team event.
That agreement (an extension) will see the dedicated Sportdigital Fussball pay-TV channel and Sportdigital+ app continue to air the Supercopa.
All Supercopa games are set to be held at the King Abdullah Sports City Stadium in the city of Jeddah - Saudi Arabia's current hosting rights deal for the mini-tournament runs through until 2029.
The Supercopa was moved to Saudi Arabia in 2020, in a deal reportedly worth more than €40 million ($41 million) per year.
Last season's edition was won by Barcelona, who beat Real Madrid in the final.
