The Professional Triathletes Organisation (PTO) has brought in global logistics and delivery heavyweight DHL as a new commercial partner, in a deal covering the last three 2026 events of the ongoing T100 Triathlon World Tour.
Through a tie-up unveiled today, DHL adds the PTO events in Dubai (November 13-15), and Saudi Arabia (November 27), to its sports sponsorship portfolio, as well as the season-ending T100 World Championship Finals, set for Qatar between December 10 and 12.
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Across that trio, DHL's Global Event Logistics wing will serve as the official logistics partner, assisting with the transportation of equipment and other event-related materials, as well as both inbound and outbound freight movement.
The PTO has said that special emphasis will be placed on planning, customs compliance, freight visibility, operational coordination, and time-critical delivery.
In terms of recent sponsorship activity for the triathlon property, late last month a partnership with tech giant Meta was announced.
Meta has become the official AI wearables partner of the T100 Triathlon World Tour, and the collaboration will see Oakley Meta Vanguard and HSTN Performance AI (Athletic Intelligence) glasses used on the T100 Triathlon World Tour to “open up new storytelling possibilities for triathlon.”
From 2027, the PTO and the World Triathlon governing body will be launching a jointly created new series.
The Triathlon World Tour will get underway next year and combine the T100 Triathlon World Tour (rebranded in January 2024), the World Triathlon Championship Series (rebranded), and World Triathlon Cups.
This comes after the PTO and World Triathlon unveiled a 12-year strategic partnership to grow the sport back in October 2024, following an initial tie-up in mid-2023.
DHL's sponsorship stable features – most prominently – motor racing's prestigious Formula 1, as well as a wide range of rugby union and cricket properties, English soccer heavyweights Manchester United, and motorcycling's MotoGP.
