Sports and entertainment marketing agency Playmaker Experiential has been acquired by US-based agency OBE Worldwide.
Through the recently finalized acquisition, OBE Worldwide has secured a majority stake in Playmaker Experiential, allowing both agencies to continue collaborating on both of their pre-existing clients.
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London-based Playmaker Experiential, founded last year, is led by managing partners Ian Hayne and James Hogben, with clients including J.P. Morgan, NIKE, and American football's NFL.
James Hogben, managing partner of Playmaker Experiential, has said: "We have long admired the work of OBE and enjoyed many successful client collaborations together, so we are thrilled to now be an official part of the OBE family.
“This partnership will enable us to leverage our collective strengths and more effectively deliver unparalleled experiential value for clients around the world.”
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Deb Lemon, chief executive of OBE, added: "We are thrilled to welcome Playmaker Experiential into the OBE family. This partnership represents an exciting opportunity to combine our expertise, resources, and creativity to deliver even greater value to our clients worldwide.
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By GlobalData“Together, we will continue to push the boundaries of experiential marketing and create unforgettable brand experiences that captivate audiences and drive results."
The acquisition means that OBE will add a London office to its existing portfolio in Los Angeles, New York City, and the San Francisco Bay area.
