Welsh rugby union club Ospreys have appointed Anthony Cole-Johnson as their new commercial director.
He will join the club on January 18, with a place on the senior management team and a remit across all commercial pillars.
The Ospreys said his role will be “to ensure our commercial partners and supporters are more integral to our journey than ever before.”
Cole-Johnson joins from English Premier League soccer club Southampton, where he spent four years in senior commercial roles.
His previous experience includes commercial positions at Deloitte, L’Oreal, Coca Cola, and Sky.
Cole-Johnson’s appointment was made by Nick Garcia who was named as the Ospreys’ chief executive just last year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Garcia said: "Sustainable success is only possible with a strong commercial offering and an ability to demonstrate value. The way supporters engage with sport and how commercial partners are integrated has changed dramatically in the last decade.
"We believe this is a growth area for rugby and Anthony’s attitude, experience, and drive make him the perfect candidate to take Ospreys to the next level. We are excited about what can be achieved by working with our partners and supporters under Anthony’s leadership."
Cole-Johnson added: “After conversations with Nick Garcia and the Y11 Group, it was clear that the opportunity to work at Ospreys was both incredibly exciting but also unique.
“The Ospreys have an enviable record of success amongst its peers, and has real ambitions to grow both within the region and into new markets and this was the right moment to join the business.
“I am excited to find ways of bringing more supporters back into the Swansea.com stadium to be part of our journey, but also grow our international reach for both the men’s and women’s teams in the future.
“I am also looking forward to working closely with the Ospreys fantastic suite of partners and helping meet their objectives both this season and as we move forward together.”
The Ospreys, which competes in the Pro14, involving teams from Wales, Scotland, Ireland, Italy, and South Africa, was taken over by Asia-based sports marketing group Y11 Sports and Media in 2020.