JAB Insurance, the insurance and retirement division of investment firm JAB Holding Company, has joined the commercial partnership slate of the Laver Cup tennis tournament.
Under the two-year agreement, JAB Insurance becomes the official insurance sponsor of the Laver Cup’s 2026 and 2027 editions being held in London (UK) and Los Angeles (US), respectively.
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The deal marks the company’s first foray into sport sponsorship and will see JAB Insurance branding featured prominently throughout the events, including on the umpire chair starting from this year’s event, which will take place in London’s O2 Arena between September 25 and 27.
The three-day Laver Cup, which forms part of the men’s ATP Tour, pits six of the best men’s players from Europe against six leading players from the rest of the world.
The three highest-ranked players from each region, Europe and the world, based on the ATP singles rankings, receive an automatic invitation to play the Laver Cup.
In terms of recent commercial activity, late June saw the tournament's organizers unveil a deal with luxury private aircraft company Flexjet.
The Wilkie Farr and Gallagher law firm was also recently named as the 2026 edition's legal services provider.
Rolex is the tournament's founding partner, while other sponsors for this year's event include the likes of Hugo Boss, UBS, Mercedes-Benz, and Genesys.
