Mercury 13, the prospective ownership group focused on women’s soccer, has unveiled a deal to take control of its first team – Italy’s Como Women.

The group, headed up by businesswomen Victoire Cogevina Reynal and Mario Malave, has now taken its first step on the road to a multi-club model in the women’s game by acquiring the top-tier Serie A Femminile club.

Last year, it launched by announcing plans to spend $100 million in buying up women’s soccer clubs from Europe and Latin America.

Cogevina Reynal has said: “We’re thrilled by the opportunity to take this club to the next level, and we’re looking forward to embedding ourselves into the local community … Through innovative partnerships with forward-looking sponsors, we are determined to transform Como Women into a symbol of empowerment and celebration of women in Italy and beyond.”

Como Women was formed in its current iteration in 2020 and gained promotion to the top tier of Italian women’s soccer in 2022. The club currently sit in seventh place in the 10-team league this season.

Stefano Verga, the club’s current president and main shareholder, will remain in that position, while Cogevina Renyal and Malave, will join its board of directors.

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Mercury 13 had initially planned to make Lews, a club competing in the second tier of the English women’s soccer pyramid, their opening club purchase, late last year. However, talks came to an amicable halt in November over Mercury 13’s plans to only invest in the women’s side – Lewes also has a non-league men’s team at the club.

The group is backed by former England international Eniola Aluko, former FIFA chief innovation officer Luis Vicente, and prominent UK businessman Sir Martin Broughton, among others.

In unveiling the Como deal, Mercury 13 points to research carried out by the FIGC Italian soccer body claiming that the current commercial value of the women’s game is expected to reach €46.7 million ($50.7 million) by 2033.