HBA Media, the UK-based horse racing agency, has teamed up with sports technology and data company Genius Sports to launch an international horse racing fantasy game.

Crown Jewels Racing Fantasy (CJRFantasy) will be available for major international races including the Dubai World Cup (which takes place on Saturday), Epsom Derby, Royal Ascot, Prix de l’Arc de Triomphe, Breeders’ Cup, and Melbourne Cup.

The fantasy game will debut at the Dubai World Cup, which takes place on Saturday (March 30).

HBA Media will promote the new game in international world feeds, supported by over 25 broadcasters.

On-air graphics will “encourage and engage viewers”, while the game will also offer raceday experiences and VIP merchandise as prizes.

The agency claims the digital offering has been launched to “consolidate the global horse racing calendar.”

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CJRFantasy will be powered by Genius Sports, which has previously created trivia and predictor tools for the NFL, FIFA, World Rugby, European Tour, and MLB.

Frank Sale, managing director for HBA Media, said: “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences.

“Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations, and broadcasters) with a powerful and entertaining interactive tool.”

Judd Goldstein, global commercial lead, fan engagement at Genius Sports, added: “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world.

“CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”