Genius Sports, the international sports data technology company, has extended and expanded its official partnership with Football DataCo (FDC), the company that manages the data for soccer leagues in the UK.
The new deal entails Genius continuing as the official and exclusive supplier of low-latency live data from the top-tier English Premier League (EPL), second-tier English Football League (EFL), and Scottish Professional Football League (SPFL). The new deal runs until the end of 2024-25.
Go deeper with GlobalData
Genius has been the exclusive distributor of over 4,000 soccer fixtures in the UK each season to sportsbooks worldwide since 2019.
The firm is currently the EPL’s official tracking data and analytics partner.
The expansion comes in Genius capturing “sub-second, skeletal tracking data” for all play-off games that come at the end of the season for the Championship, English soccer’s second tier. Genius’ Second Spectrum technology will enable Championship teams to access “unique player performance metrics derived from tracking data, all indexed to match video.”
This data can also be used by broadcasters to augment the fan experience, providing “highly personalized viewing options for all fans, however and wherever they want to watch the game.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAdrian Ford, Football DataCo’s general manager, said: “Genius Sports and Second Spectrum continue to generate first-class data and provide innovative solutions for a variety of Football DataCo’s stakeholders. The technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football.”
Mark Locke, chief executive at Genius Sports, added: “The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate, and secure feed on UK soccer to power first-class products for sportsbooks around the world.
“We are delighted to extend our partnership to continue to power innovation and now to expand it to include our suite of AI-powered Second Spectrum tracking data technology for the EFL Championship as well as the Premier League.”
The last expansion between Genius and FDC was announced in October 2022.
That month also saw Genius settle a dispute with rival Sportradar regarding a disagreement over data rights to professional soccer in England and Scotland.
In February 2021, Genius sued Sportradar claiming it had been illegally sending data scouts to games in the UK countries, which it argued contravened the contract Genius signed with FDC in May 2019.
