Rufus Hack, until now chief operating officer at golf’s European Tour, has been appointed as the new chief executive at Hawk-Eye Innovations, the UK-based video technology company.

Hack, who is currently in charge of the European Tour, as well as being managing director of the European Tour Productions arm, will succeed Adam Fry, who will henceforth concentrate on his role as head of sports businesses at Sony, the corporation which owns Hawk-Eye. 

The appointment will be made official on 1 September. 

Prior to joining the European Tour, as head of strategy, in 2015, Hack was a partner at OC&C Strategy Consultants, working with media and leisure businesses, as well as with private equity firms.

After spending two years as head of strategy at the European Tour, Hack became chief content officer in 2017, and subsequently chief operating officer in 2020.

Fry said: “The appointment of Rufus comes at a pivotal junction in the continued expansion of our sports technology business… We’re delighted to be joined by Rufus for this important stage of our journey, bringing with him an exceptional wealth of experience, unwavering track record and invaluable insights to further meet the needs of sports federations, leagues, media organisations and fans.”

Hack added: “I couldn’t be more excited to drive the next phase of growth for Hawk-Eye and help define Sony’s wider positioning in global sports… Hawk-Eye is one of those rare companies to have truly revolutionised sport.”

Hawk-Eye's technology is used across 25 major sports, notably soccer, tennis, cricket and baseball, where it assists with line-calls and decision-making.  

Meanwhile, the European Tour has announced this year’s Indian Open has been cancelled due to the ongoing threat posed by the Covid-19 pandemic.

The tournament was scheduled to take place from 28 to 31 October.

With travel to and from India “remaining challenging”, the tour said it took the decision following consultation with the Indian Golf Union, the Asian Tour and tournament title sponsor Hero MotoCorp.

A replacement tournament will be scheduled for the final week of October, but a location is yet to be determined.