The Phoenix Suns, of North American basketball's NBA, have announced concierge service provider Confirmed360 as their new entertainment concierge partner. 

Through the new deal, Confirmed360 will assist the Suns in improving amenities for their premium members with the launch of the Golden Passport scheme, an invite-only member benefits program offering exclusive access to events across the US.

Golden Passport will offer Suns premium members access to artist exclusives, special event invites, meet and greet opportunities, a dedicated concierge, and annual gifts.

Additionally, Golden Passport members will benefit from access to flagship sporting events with custom itineraries through their members-only app.

As the team's concierge partner Confirmed360 will also be the presenting partner of the co-captain gameday experience, where during every home game a Suns member is selected to join the team captains on the court for a pregame photo.

Matt Ampolsky, chief executive of Confirmed360, said: "Confirmed360 is thrilled to unveil our game-changing partnership with the Phoenix Suns, amplifying the fan experience to new heights.

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"The Suns' commitment to delivering innovative, world-class experiences strategically aligns with our vision of meeting the evolving demands for the fan of the future."

Tom Fletcher, senior vice president of global partnerships at the Phoenix Suns, added: "Partnering with Confirmed360 further enhances our premium membership experience.

"We look forward to offering our members the opportunity to leverage Confirmed360's industry expertise to gain access to entertainment experiences throughout the world."

Last year the Suns extended their partnership with Paypal, the global online payment system, through to the 2026 season.

PayPal had warned that it would end its sponsorship deal with the Phoenix Suns if Robert Sarver remained owner of the franchise beyond the 2022-23 season.

This was in the wake of Sarver being suspended by the NBA for one year and handed a $10 million fine for misconduct toward employees in the workplace.

The Suns were subsequently bought by Mat Ishbia, the billionaire chairman and president of US mortgage lender United Wholesale Mortgage, for $4 billion.

Confirmed360 also has partnerships with the Golden State Warriors, Seattle Seahawks, and Washington Wizards.