YuppTV, the streaming platform for South Asian content, has acquired digital rights to the upcoming Asia Cup national team cricket tournament in multiple territories.
The deal was struck with Indian broadcaster Disney Star, the global rightsholder of the six-team competition.
YuppTV will broadcast the 2023 Asia Cup in more than 70 countries, in regions such as Continental Europe, Australia, Malaysia, and Southeast Asia (except Singapore).
The tournament will begin tomorrow (August 30) and run until September 17.
For the first time, the Asia Cup will be hosted by more than one country, with matches being held across Sri Lanka and Pakistan.
The heavyweight clash between India and Pakistan will be staged in Kandy, Sri Lanka, on September 2.
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Uday Reddy, YuppTV chief executive and founder, said: “We are thrilled and delighted to announce that YuppTV is all set to bring the digital telecast of the 16th edition of the Asia Cup to viewers across the globe, this year. The Asia Cup 2023 is one of the biggest sporting events of the year.”
Harry Griffith, Disney Star’s head of acquisition and syndication, added: "We are delighted to continue our long-term association with YuppTV, we are committed to delivering the widest possible reach for Asia Cup 2023. Fans from over 70 countries can now follow all the action on YuppTV."
Earlier this month, TNT Sports, the heavyweight UK pay-TV broadcaster, snapped up Asia Cup rights in the UK and Ireland.
The joint hosting element of the tournament was only agreed on in June, at a meeting of the ACC.
The tournament was originally meant to be held solely in Pakistan after an ACC decision in October 2021, but joint staging became necessary when the Board of Control for Cricket in India (BCCI) said repeatedly that its team would not travel to Pakistan for games.
The political relationship between those two nations is extremely frosty, and this has extended into the sporting sphere, with the arguments over the staging of the Asia Cup an extension of that tension.
Pakistan technically remains the host nation of the tournament, with Sri Lanka as an approved neutral venue.
Star has held global media rights to each edition of the regional tournament since 2015.
Meanwhile, fantasy platform Super 11 Fantasy League has been named as a title sponsor of the Asia Cup.
Super 11 Fantasy League will serve as the co-title sponsor of the tournament alongside Indian travel booking platform Ixigo which was unveiled last week. Both deals were agreed with the ACC.
As title sponsor, Super 11 Fantasy League and Ixigo will be visible in stadiums, as well as on TV broadcasts and OTT platforms throughout the competition.
Through the agreement, the Super 11 Fantasy League platform will be launched in time for the Asia Cup to increase fan engagement.