WSC Sports, the Israel-based sports video content provider, has expanded its presence in France by striking a new multi-year agreement with TF1 that will see it create and distribute highlights of the commercial broadcaster’s sports content.
WSC Sports said its artificial intelligence (AI) technology will underpin TF1’s newly launched ‘Top Chrono’ product, exclusively available to users of its MYTF1 streaming service.
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Top Chrono gives viewers the option to choose the length of their match highlights during events such as the upcoming men’s Rugby World Cup in France.
As part of the new partnership, TF1 will use WSC Sports’ technology across its archive rights for French soccer and rugby.
Claire Basini, deputy general manager in charge of B2C activities at TF1 Group, said: “Our partnership with WSC Sports is in line with the TF1 group's digital acceleration strategy. Our goal is to provide our audiences with increasingly innovative premium content, focusing on real-time and incredible operational efficiency to offer them a unique, high-value-added experience.
“This not only helps extend the reach of our content but drives greater engagement and an enhancing user experience across MYTF1, and our social media channels
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By GlobalData“In addition to the unlimited content creation, production, and customization capabilities, which enable us to match the right piece of content, to the right audience, at the right time and place – WSC Sports will provide huge value and visibility to our partners.”
Aviv Arnon, chief business development officer and co-founder of WSC Sports, added: “TF1 is committed to ensuring its viewers and followers are super-served with more content than ever before and recognizes that WSC Sports’ AI-driven technology will help them achieve these aims.”
TF1 joins a roster of over 350 leagues and broadcasters across the global, including basketball’s NBA, soccer’s Bundesliga, LaLiga, and Serie A, as well as broadcaster ESPN and DAZN, that have partnered with WSC Sports.
It also joins WCS’ growing client list in France, which includes streaming platform Skweek, pay-television broadcaster Canal Plus, Ligue 1 giants Paris Saint-Germain, basketballs Ligue Nationale de Basket, and national lottery operator Française de Jeux.
During an interview with GlobalData Sport in March, co-founder and chief executive Daniel Shichman said the trend for more personalized content is only in its infancy and every fan could have their own personalized highlights, tailored perfectly to what, who, and when they want to see it – with WSC Sports poised to take the lead having already won over all major sports league and organizations worldwide.
He said: “Rights owners are becoming much more aware that they need to move and become more direct in their consumer approach, they need to be more innovative and sophisticated.
“It’s getting to a point where media rightsholders can’t just put a game on TV and that’s it, they need to build the right experience and collect the data and monetize to justify the price.”
WSC Sports: How AI has led the highlights revolution
