Joymo, the Norway-based live sports streaming platform, has secured a partnership with World Archery to develop its Archery+ streaming platform and broadcast the governing body’s marquee events.
Under the multi-year agreement, Joymo has been appointed the exclusive provider of World Archery’s OTT streaming services and will develop the governing body’s archery.tv platform, which is set to cover events including the governing body's World Cup, Championships, and other major regional tournaments.
The Archery+ platform, which will cost €49.99 ($53.82) per year, will include features, documentaries, educational resources, and other exclusive content developed by World Archery, including qualification events for the Paris 2024 Olympic Games. Pay-per-view event passes will also be made available.
The new partnership comes just over a year after World Archery announced it would launch Archery+ in partnership with OTT platform integrator StreamViral to broadcast international competitions to audiences in territories that do not have rights deals.
Sportcal (GlobalData Sport) understands World Archery only agreed to a one-year partnership with StreamViral. After streaming some events via the agreement, the governing body opted to go in a different direction with Joymo.
Hannah Griffiths, Joymo’s vice president of content acquisition & partnerships, said: “We are delighted that our technical expertise and experience in developing bespoke digital streaming solutions has been recognized by World Archery.
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“This is exactly the type of full-cycle relationship that Joymo thrives on; creating and managing the product but also acquiring top-tier rights so that we are best positioned to support our partners in the long-term growth of their platforms.”
Tom Dielen, World Archery’s secretary general, added: “We’re partnering with Joymo to create a video hub for archery’s large catalog of event and feature content, which will now be available in one location to every fan worldwide.
“Not only will this partnership make the sport easier to access but also allow us to invest additional resources into live production, engaging series, and exciting new formats.”
The deal adds to Joymo’s growing portfolio of rights deals, which includes deals with England Netball, British Basketball, British Weightlifting, Caged Steel, and the English Indoor Bowling Association.
World Archery, meanwhile, has several broadcast deals in markets including Latin America and Asia.
It also has previous deals with CCTV, the Chinese state broadcaster, KBS, the South Korean network, Sony ESPN, the pay-TV sports broadcaster in India, Match TV, Russia’s public sports channel, and Claro Sports, the Latin American sports broadcaster, as well as with NBC in the US and Eleven Sports in Chinese Taipei.
Last year, Sony Pictures Networks, the Indian broadcasting group, renewed its exclusive media rights across the Indian subcontinent with World Archery.