Viaplay Group, the Sweden-based media and entertainment company, has agreed a long-term distribution deal with Canal Plus Poland and sub-licensed two “top” matches per round from English soccer’s top-tier Premier League to the pay-television operator for the next three seasons.
The distribution deal will see subscribers to Canal Plus Poland’s premium direct-to-home package given access to the Viaplay streaming platform from later this year.
Poland is one of the markets in which Viaplay is already available – at a cost of PLN34 ($7) a month – but this will see it made available to the subscribers at no extra cost.
Viaplay Group also has long-term distribution agreements in Poland with pay-TV provider UPC, cable operator Vectra, and the Play streaming service.
Among the sporting properties to which Viaplay has rights in Poland are the US-based IndyCar motor racing series, Matchroom Sport darts events, and Professional Fighters League mixed martial arts events.
It also has rights in Poland, among a number of other markets, to English soccer’s Premier League through a six year deal agreed last year.
All matches from the Premier League will be streamed on Viaplay, but, through this deal, two per round will also be shown on Canal Plus channels.
Canal Plus Poland, meanwhile, has sublicensed up to two live matches per round from Polish speedway’s top-tier I Liga Żużlowa to Viaplay Group in the country.
Kim Poder, chief commercial officer of Viaplay Group, said: “Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves. This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come and is, therefore, an important step towards realizing our high ambitions.
“It also brings our Premier League coverage to an even larger audience, while showcasing the quality of our sports broadcasts to fans in every part of Poland.”
Edyta Sadowska, chief executive and general director of Canal Plus Poland, added: “With the start of the upcoming season, two top matches of each round of the Premier League will continue to be able to be followed on Canal Plus channels, which is undoubtedly excellent news for Canal Plus customers.
“Thanks to the establishment of cooperation with Viaplay, we will also be able to offer our customers access to further unique content from many different categories. Furthermore, establishing cooperation with another such large partner is a confirmation of our ambitions and commitment to building the most complete and competitive offer of movies, series and sports on the Polish market.”