European soccer’s governing body UEFA has today (June 14) begun the hunt for broadcast partners for its premier women’s soccer national teams’ event in 2025, the Women’s European Championship.
The governing body has now issued an invitation to tender (ITT) in 45 European countries for media rights to that tournament, which will take place in Switzerland.
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The deadline for bids is 12PM (CET) on July 11.
CAA Eleven is UEFA’s exclusive commercial sales agent for national team competitions and is thus handling this process.
The ITT has been sent to the following countries: Albania, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark (including the Faroe Islands and Greenland), Estonia, Finland, Georgia, Germany, Gibraltar, Greece, Hungary, Iceland, Israel, Kazakhstan, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, the Republic of North Macedonia, Norway, Poland, Portugal, the Republic of Ireland, Romania, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Turkey, the UK, and Ukraine.
Switzerland was allocated hosting rights to the 2025 Women’s Euros in April, after fending off competition from a joint Nordic bid, France, and Poland.
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By GlobalDataVoting by the UEFA executive committee took three rounds.
The 16-team tournament will take place across eight Swiss venues in the Northern Hemisphere summer of 2025.
European broadcasters for the 2022 Women’s Euros in the UK included the BBC in that market, TVE in Spain, TF1 and M6 in France, Poland’s TVP, Rai in Italy, Sweden’s TV4, and the public-service duo of ZDF and ARD in Germany.
Figures released by UEFA in August last year claimed that the global cumulative live audience for last year's tournament was 365 million.
The final, at London’s Wembley Stadium, was watched in person by a crowd of 87,192 – a record for a final across either the men’s or women’s Euros.
Image: Alex Pantling/Getty Images
