TrillerTV, the streaming platform formerly known as Fite, has secured exclusive rights across the UK and Ireland to this year’s AFC Asian Cup in Qatar starting today.

Under the deal, TrillerTV will air all 51 games on its TrillerTV+ streaming service as Asia’s top 24 teams compete from today to February 10, in the 18th edition of the tournament.

The deal was brokered by Football Marketing Asia (FMA), the agency responsible for the sale of commercial rights to AFC tournaments.

Adam Bigwood, TrillerTV’s vice president of subscriptions, has said: “Witness Asia's world-renowned players and international star coaches competing for the most prestigious title in Asian football.

“Our exclusive rights deal for the AFC Asian Cup Qatar 2023 reinforces our dedication to bringing top-tier sports & entertainment content to our passionate audience.”

The move comes as TrillerTV looks to expand beyond combat sports after acquiring rights to the AFC Champions League, as well as Liga Portugal and the Rugby League World Cup across several markets.

Fite was originally founded in 2015, and the platform has since grown to 8 million registered users worldwide.

This year’s AFC Asia Cup, meanwhile, will be held across 30 days, two more than the 2019 edition in the United Arab Emirates. The AFC claims that this is part of efforts to “enhance the experience for Asia’s passionate fans as well as the stature and commercial value of the competition”.

Notable players from clubs playing in England’s top-tier Premier League include Mitoma Kaoru (Brighton), Endo Wataru (Liverpool), Tomiyasu Takehiro (Arsenal), Son Heung-min (Spurs), Hwang Hee-chan (Wolves). Players involved in European competitions include Kim Min-jae (Bayern Munich), Lee Kang-in (PSG), and Kubo Takefusa (Real Sociedad).

German pay-TV broadcaster Sportdigital holds the rights to show the national teams’ tournament across Germany, Austria, and Switzerland.

Last October, BeIN, the Qatar-based pay-TV sports broadcaster, announced the extension of its relationship with the AFC until 2032.

That broadcast deal includes a wide array of AFC events and tournaments over three cycles including 2022-24, 2025-28, and 2029-32.

Saudi Arabia was recently confirmed as the host for the 2027 edition of the Asian Cup. It will be the first time the country has hosted the tournament.