SuperSport, the South Africa-based subscription broadcaster, and BeIN Sports, the international pay-TV operator, have secured rights to African soccer’s inaugural Women’s Champions League.

The respective broadcasters struck a deal with the Confederation of African Football (CAF), the sport’s governing body on the continent, on the eve of the competition’s opening game last Friday (5 November).

SuperSport will show the Women’s Champions League in Sub-Saharan Africa while BeIN will have rights in the Middle East and North Africa region, North America, and Asia-Pacific territories including Australia, New Zealand, Thailand, Indonesia, Singapore, Malaysia and Hong Kong.

BeIN will air the competition across a total of 37 global territories.

The CAF website and FIFA TV will stream the matches for the rest of the world.

SuperSport and BeIN’s coverage began on Friday when Egypt’s Wadi Degla beat Mali’s AS Mande 3-1 in the curtain-raiser.

CAF general secretary Veron Mosengo-Omba has said: “It is important that this product we are trying to build is visible in Africa and beyond. We are delighted to see that a number of top international broadcasters will be showing matches live. This is a positive message and a motivation to the players who will be participating in the competition.

“The advancement of women’s football in Africa is a priority for the CAF president Patrice Motsepe and the CAF executive committee, we have to ensure that the content is readily available to the consumers and football fans. The high-quality TV product will ensure that we do not lower the standards but instead advance Africa’s cause to future sponsors who will partner with us in the future.”

The eight-team competition begins with the group phase before proceeding to a knockout phase, culminating with the final on 19 November.

TotalEnergies, the international energy giant, is the title sponsor of the Champions League as part of its partnership with CAF.