SPOTV, the sports channel of Korean sports broadcasting company Eclat Media, has agreed a partnership with Outlast Sports and Entertainment, the Singapore-based sports marketing agency.

Under the tie-up, Outlast Sports and Entertainment will serve as SPOTV’s exclusive sponsorship and advertising agency in Southeast Asia, Hong Kong, Macau, Mongolia and Taiwan.

The agency has been appointed to boost regional and local advertising as well as sponsorship inventory on all SPOTV platforms. These include on-air, digital, social media, on-ground and for-all-devices.

Outlast Sports and Entertainment will be responsible for the commercialisation of SPOTV’s sports content which includes tennis grand slams tournaments Wimbledon and US Open, motorcycling’s MotoGP, golf’s The Open Championships and several Asian competitions including the Korean Baseball League and the Japanese and Korean volleyball leagues, respectively.

Mitchell Hong, chairman of SPOTV and chief executive of Eclat Media Group, said: “Outlast Sports & Entertainment’s impressive record reveal that it has strong ambitions and the know-how of the local markets it operates in. It not only shares our vision of growing SPOTV into a premier sports platform, but its development of bespoke marketing solutions will enable all brands to interact with sports fans in this region.”

Salauddin, chief executive of Outlast Sports and Entertainment, added: "Outlast Sports is excited to partner with SPOTV to grow its presence in Asia. Our ambitions to build up the market in Asia are very much in line with SPOTV’s. With our experienced network and expertise that we have in the region, we are very confident in growing and establishing SPOTV as the go-to platform for top and engaging sports content.”

In October, Eclat announced the launch of SPOTV and SPOTV2 in 10 territories across Southeast Asia, including Malaysia, Thailand, Singapore, the Philippines, Mongolia, Vietnam, Hong Kong and Macau.

In addition, its streaming platform SPOTV Now is due to launch in 2022.