Sports technology company Sportradar has deepened its relationship with South American soccer’s Conmebol after securing exclusive global audio and video (AV) and betting data rights to the governing body’s club competitions for the next four seasons.
The agreement covers betting rights for the major regional club tournaments including the top-tier men’s and women’s Libertadores, second-tier Sudamericana, and the Recopa Sudamericana – all pan-continental competitions.
Go deeper with GlobalData
It marks the first time that domestic AV betting rights for Conmebol club competitions have been offered in the region.
The deal also adds to Sportradar’s existing betting rights in the region, which include Conmebol’s Libertadores U20, men’s and women’s Libertadores Futsal, and Libertadores Beach Soccer.
Conmebol secretary general José Astigarraga said: “We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting.
“We are sure that the prestigious Conmebol club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSportradar has provided Conmebol with compliance, risk, and governance services through its Intelligence and Investigations unit since 2019. As part of that deal, Sportradar undertakes eligibility checks on senior appointments of the confederation and its member associations.
Sportradar chief executive Carsten Koerl said: “We are delighted that Sportradar has been selected as an official partner who can support the most historic club tournaments in South America.
“Sportradar has more than 20 years of experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help Conmebol expand its reach.
“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support its engagement.”
Sportsradar’s other partners include the ATP men's tennis tour, North American ice hockey’s NHL, basketball's NBA, baseball’s MLB, and European soccer’s governing body UEFA.
Image: Hector Vivas/Getty Images
