Sportdigital Fussball, the German subscription-based television and internet broadcaster, has renewed its rights deal for Dutch soccer’s top-tier Eredivisie until the end of the 2024-25 season.
The agreement was brokered by international sports and entertainment giant IMG as Eredivisie’s international rights distributor.
Under the three-year extension, Sportdigital Fussball will continue to show every Eredivisie match across all 34 rounds each season.
The deal also includes rights to show the KNVB Beker knockout cup competition and Dutch Super Cup, contested by the league and cup winners.
The broadcaster will air KNVB Beker matches from the quarter-final stage through to the final.
The agreement continues a long-standing rights deal between Sportdigital Fussball and the Eredivisie, which first began in the 2010-11 season.
It is the broadcaster’s longest-running rights contract.
Sportdigital Fussball provides 24/7 soccer coverage, with rights to show around 800 live matches per season from 21 international leagues.
The operator’s portfolio also includes Portugal’s Primeira Liga, Polish Ekstraklasa, North America’s MLS, and the Japanese J-League.
Earlier this week, IMG extended its international rights distribution deal with the Eredivisie for another three seasons until the end of the 2024-25 campaign.
IMG has held the global rights to the 18-team league for 20 years, with the last extension coming in May 2017 and running through until the end of June this year.
Domestic Eredivisie rights are held by ESPN, the international heavyweight sports broadcaster, in a 12-year deal running through until 2025 worth around €80 million (now $81.5 million) per season.
