Sky Deutschland, the dominant pay-TV provider across the German-speaking DACH region, has extended and expanded its domestic rights coverage of the Frauen DFB-Pokal, the top-tier German women’s soccer cup competition, in a deal starting later this year and running through 2025-26.
The rights agreement, which represents an expansion of an existing deal and was struck in time for International Women’s Day (March 8), covers all distribution methods – via linear, digital, and mobile.
It kicks off with the first round of the 2022-23 competition, and, in addition to the markets covered above, also reportedly extends across Belgium, Liechtenstein, and Luxembourg.
All games from the women's competition will be live on Sky Deutschland for the next three seasons, a significant upgrade from the broadcaster's perspective compared to the situation this year.
Currently, Sky shows one game per match day from the women’s knockout competition, and shares rights with public-service broadcaster ARD and commercial broadcaster Sport1, with that current deal set to run out after this season’s Frauen DFB-Pokal final on May 28.
Sky has been a partner of the DFB, the German soccer association, since 2008, and indeed it has covered all games from the men’s DFP-Pokal ever since that date.
Charly Classen, head of sports at Sky Deutschland, said: “This season, Sky has been broadcasting a top game from each round of the women’s DFB-Pokal live. In the future, we want to offer female soccer an even bigger platform.”
Holger Blask, the DFB’s managing director of sales and marketing, added: “We are very pleased that Sky, together with the DFB, is promoting the visibility of the women's DFB Cup in a sustainable and long-term manner. This is a great development because never before have there been so many cup games live.”
The first round of the 2022-23 Frauen DFB-Pokal will take place between August 20 and 22.
This marks the second major women’s sports deal that Sky Deutschland has struck in as many months. In mid-February, the broadcaster extended and expanded its live women’s golf coverage, including securing rights to the 2023 Solheim Cup teams competition, and to the various top-tier tournaments on the Ladies European Tour (LET).
In addition, the network will offer tournament highlights of LET action on Tuesday evenings.
Domestic rights in Germany to the Frauen Bundesliga league competition, meanwhile, are this year split between over-the-top streaming platform MagentaTV (which shows every game live), pan-European sports broadcaster Eurosport, and ARD.