BeIN Sports, the international pay-TV giant, has partnered with Screach, the UK-based sports streaming and venue marketing platform, to deliver its live content to commercial venues in Australia.

The tie-up will make the broadcaster’s premium sports offering available to bars, hotels, and cafés across the country.

BeIN subscribers in Australia can already watch its three channels live and on-demand on their own devices or smart TV via the BeIN Sports Connect streaming service.

The Qatar-based operator holds the exclusive Australian broadcast rights to soccer’s Italian Serie A, the English Football League and Carabao Cup, Germany’s Bundesliga, the Scottish Premiership, and French Ligue 1.

It also has rights to all ATP and WTA tour tennis events, as well as the Davis Cup and Billie Jean King Cup national team competitions.

The Screach mobile app, which launched in May 2021, is already available in 157 countries and gives venues access – through either pay-per-view or subscription – to top-tier sporting action.

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The platform was developed by UK technology firm Screenreach.

In recent years, Screach has partnered with Polish soccer’s Ekstraklasa to provide live coverage across commercial UK venues and with the Amazon Prime Video streaming platform to deliver its domestic coverage of Ligue 1 to premises across that country.

The company also signed a deal with American football’s NFL in Poland.

Robert Rawlinson, Screenreach’s chief executive, said: “Screach’s streaming technology offers a twin solution for forward-thinking rights holders such as BeIN who recognize the value of the enterprise space, not just as a source of commercial subscriptions but also as a powerful way to engage with individual fans who go to commercial venues to watch sports.

“Meanwhile our platform offers venues a single, aggregated content solution with additional features that help them get a return on their investment in sports subscriptions. We’ve proven our pioneering technology through our partnerships with streaming giants like Amazon Prime and global sports brands like the NFL.

“Australia’s vibrant commercial venue market has long been a target for us, and we now look forward to working with BeIN to roll out our next-generation streaming platform across Australia and, in time, other territories where it owns sports rights.”

Mike Kerr, managing director of BeIN Asia Pacific, added: “Incorporating live sports broadcasts in Australia is a hugely important part of our local content offering as it cultivates a dynamic atmosphere that not only attracts fans but also deepens their engagement, fostering a sense of camaraderie and excitement that transcends beyond the screen.

“Our partnership with Screach now gives licensed venues across Metro and Regional Australia instant and frictionless access to our premium football, tennis, and rugby content. We selected Screach as its solution offers BeIN a low-risk, capital, and operational cost-efficient but highly effective way to service and grow the important commercial premises offering in this market.”