The 2022 edition of horse racing’s prestigious Bahrain International Trophy will be covered live by 20 global broadcasters in 165 countries, it has been announced.
The race, which will take place on the afternoon (local time) of November 18 at the Rashid Equestrian & Horseracing Club near the town of Dar Kulaib, is worth £600,000 ($712,000) and has attracted “unprecedented television interest”, its media rights promoters have claimed.
The coverage details have been announced by Racecourse Media Group (RMG), the UK-based horse racing rights organization. RMG has been working with fellow equestrian-specific agency HBA Media, along with the Bahrain Turf Club, to secure this year’s broadcast tie-ups.
In North America, Fox Sports and TVG will provide coverage in the US, while ESPN and Disney’s Star+ streaming platform will do so in Latin America and the Caribbean. The latter region will also be served by SportsMax.
For Europe, Setanta and Viaplay will provide coverage in 14 and 10 countries, respectively, while specific broadcast partners include Equidia in France, Polsat in Poland, Racing TV in the UK and Ireland, and Georgia’s SilkNet. Wedo will offer the action in Germany, Austria, and Switzerland, with SSport to do the same in Turkey.
Pay-TV heavyweight SuperSport is set to show the Bahrain race in 48 African markets, with 4Racing to do the same across 16 territories on that continent and Dubai Racing Channel to operate across 16 Middle East and North Africa (MENA) countries.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Bahrain TV has been confirmed as the event's domestic broadcast partner, meanwhile.
Across Asia, the race will be covered across seven markets in the Indian subcontinent by Sony Pictures Network, by SPOTV in 14 Southeast Asian markets, and by Wasu in China. Racing.com will show the action in Australia.
In terms of the world feed, RMG will work with Timeline TV to produce that one-hour program, as they did last year.
Sheikh Salman bin Rashid Al Khalifa, executive director of regulatory affairs at the Bahrain Turf Club, said: “We are really delighted that the Bahrain International Trophy, in only its fourth year, has attracted a record number of broadcasters, with audiences in all corners of the globe able to watch on Friday. TV exposure is vital to the success of racing in Bahrain, and we hope that everyone watching enjoys what should be a very exciting race.”
Seb Vance, RMG’s director of communications and international TV distribution, added: “RMG is honored to be working closely with the Bahrain Turf Club for the fourth season now, through our production, distribution, and marketing partnerships. The take-up of broadcasters is exceptional and everyone at RMG and HBA, our distribution partners, is delighted with the shop window secured for Bahrain racing.”
For last year’s race, coverage was available in 130 countries, RMG and HBA Media said at the time.
Earlier this month, HBA Media announced a raft of new broadcast deals for the Breeders’ Cup, the annual thoroughbred US event which this year took place on November 4 and 5.