Probellum, the newly-launched boxing promotion, has announced a multi-fight agreement with Discovery Sports, the dedicated arm of the US media giant.
The partnership will begin with back-to-back events on March 18 and 19, with Discovery Sports set to broadcast the two ‘Probellum Evolution’ shows through its pan-European sports broadcaster Eurosport, Discovery+ streaming service, and Eurosport App across 62 markets and territories in Europe and the Indian sub-continent.
The events will be staged in Dubai and feature the likes of French world lightweight champion Estelle Mossely, England’s world flyweight champion Sunny Edwards, and Muhammad Waseem of Pakistan.
Following the Dubai bouts, Probellum will hold three events in the UK in Newcastle on March 25, Liverpool on April 22, and London in May.
Since launching in September 2021, Probellum has signed almost 50 fighters from around the world and staged its first two major events last December.
Those shows were broadcast in the UK by FreeSports, the free-to-air television channel that is the sister of pay-TV’s Premier Sports.
Whisper, the UK-based production company, was last week announced as Probellum’s new production partner.
Richard Schaefer, President of Probellum, said: “Agreeing a multi-fight deal with a broadcasting powerhouse such as Discovery is a truly momentous day for our company so early in our journey.
“Discovery’s global audience is the perfect platform for us to help continue with our core mission to open up boxing to new audiences by bringing together the best fighters for fans around the world.
“Together, I know we are going to bring about real change to the way that live boxing is presented. I have no doubt that it will be the perfect broadcast partner as we aim to transform how fans can experience boxing.”
Trojan Paillot, vice-president of sports rights acquisition and syndication at Discovery Sports, added: “Discovery has a strong heritage taking sports to wider audiences and in helping grow competitions and events using our full scale of channels and digital platforms.
“With the global reach that Discovery enjoys, this new partnership with Probellum is a perfect opportunity to showcase some of the best athletes in the world to millions of passionate sports fans in Europe and the Indian subcontinent.”