Australian commercial broadcaster Nine Network has cemented itself as the home of the country’s Paris 2024 coverage after securing exclusive domestic rights for next year’s Paralympic Games.
The deal, struck with the Paralympics Australia governing body, will see Nine provide coverage for the Paris 2024 Paralympic Games across its television, radio, and digital assets for the duration of the event (August 28 to September 8).
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Specifically, Nine will broadcast the events across its 9Now, Stan, and 9Network linear and streaming services, as well as talk radio stations 2GB, 3AW, 4BC, and 6PR.
Full coverage will also be delivered across Nine’s print and online publishing platforms The Sydney Morning Herald, The Age, Brisbane Times, WA Today, The Australian Financial Review, and Nine.com.au.
Catherine Clark, Paralympics Australia chief executive, said: “Once you experience Paralympic sport it leaves a permanent impression on you.
“Through this extraordinary new partnership with Nine, we have the opportunity to showcase Para-sport and tell the extraordinary stories of our athletes and our movement to more Australians than ever before.”
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By GlobalDataThe new deal follows a multi-million-dollar agreement struck with the International Olympic Committee (IOC) in February giving Nine rights to broadcast all summer and winter Olympic Games between 2024 and 2032.
Under that deal, Nine will also provide coverage for the Paris 2024 Olympic Games across its television, radio, and digital assets from July 26 to August 11.
The two events are organized and negotiated separately by the IOC and International Paralympic Committee (IPC), with Paralympics rights negotiated and sold on an event-by-event basis.
The two agreements with Nine end the reign of rival commercial broadcaster Seven West Media as the ‘Home of the Games’ in Australia, with it having provided coverage of the 2016 and 2020 Olympics and Paralympics in Rio and Tokyo, respectively.
Nine chief executive Mike Sneesby said: “It is a privilege to be able to bring the Paralympic Games of Paris 2024 to Australia. We look forward to building our relationship with Paralympics Australia and ensuring the Paris 2024 Paralympic Games are accessible across more platforms than ever before.”
The rights add to Nine’s growing portfolio of sports rights, which include renewed partnerships with rugby league’s NFL, Rugby Australia, and the four tennis grand slams.
Last month, Nine made two senior appointments to its sports commercial leadership after acquiring its Olympics rights, with Andrew Cann named director of sales – Olympic Games and Andrew Nicholls appointed director of sales operations – sport and Olympic Games.
Images: Alex Davidson/Getty Images for International Paralympic Committee
