NBCUniversal (NBCU), the US media giant, has announced that all of its US coverage of the upcoming Winter Olympics in Beijing will be simultaneously shown on its Peacock streaming service in addition to linear TV broadcasts.
Non-medal competition coverage begins on February 2, two days before the opening ceremony on February 4, with the games running through until February 20.
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Live coverage produced by NBCU throughout Beijing 2022 will include primetime shows, the opening and closing ceremonies, and streams across all 15 sports.
Peacock will also have curated clips, virtual channels, and exclusive daily studio programming, with full replays of all competition available on its premium-access tier.
NBCU holds rights in the US to the Olympics until 2032 following a $7.65-billion, six-game extension agreed in 2014.
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More details about its Beijing 2022 coverage are expected to be announced soon.
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By GlobalData
