Nascar, the US premier stock car racing series, has unveiled its broadcast partners for the 2025-2031 Nascar Cup domestic media rights cycle – carrying on with national networks Fox Sports and NBC Sports and adding Amazon’s Prime Video and TNT Sports.
Fox and NBC will continue to carry the majority of the 38 Nascar Cup Series races every season for those seven campaigns, showing 14 each (NBC taking the latter half), with both partners featuring “a mix of broadcast and cable events.”
Five Cup Series events will air on the main Fox network annually, while the main NBC channel will show four. The remaining races will be shown by Fox Sports 1 and NBC’s USA Network, respectively. NBC will also air games on its Peacock streaming service.
The two new broadcast partners, meanwhile, will evenly split 10 midseason races between them. Both have also secured exclusive rights to practice and qualifying sessions for every race for the 2025-31 cycle. This represents Prime Video’s first acquisition of live motorsport rights.
The current deal through which Fox and NBC cover Cup Series action was struck in 2013 and comes to an end at the conclusion of the 2024 campaign. Those deals were reported at the time to be worth around $8.4 billion all told.
Prime Video is Nascar’s first fully direct-to-consumer (DTC) partner and will cover the first chunk of five midseason races, with TNT Sport, owned by Warner Bros. Discovery, showing the next five. That broadcaster has shown Nascar action in the past (indeed, has previously had a 32-year association with the series), but missed out during the last domestic rights negotiations.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataNascar president Steve Phelps said: “Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are — and we’ve achieved that.
“This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms — whether on broadcast, cable, or direct-to-consumer.”
Jay Marine, Prime Video’s vice president and global head of sports, added: “Nascar is the most popular motorsport in the country, and we can’t wait to deliver Cup Series racing to Prime members in the US for the first time. We are excited to find ways to get NASCAR fans closer to the racing than ever before, and we are proud to contribute to the growth of the sport in the years ahead.”
In addition to its coverage of the live Nascar events and of both practice and qualifying, Prime Video is working with the Nascar Studios division “on an upcoming Garage 56 documentary.”
For TNT, meanwhile, races will stream live on the B/R Sports add-on on the Max service, alongside returning to TNT telecasts for the first time since 2014. Practice and qualifying events throughout the second half of each season, meanwhile, will be shown via the Max and truTV platforms.
Luis Silberwasser, WBD Sports’ chair and chief executive, has said: “We are thrilled to welcome Nascar back to TNT Sports, and build on our rich, shared history of providing immersive fan experiences that only our world-class team can deliver. This agreement expands our portfolio of premium sports content throughout the summer and further elevates Max and our leading linear networks.”
For the Nascar Xfinity Series across the 2025-31 cycle, the CW Network will be the exclusive domestic broadcaster, showing 33 live races as well as practice and qualifying events every weekend. That deal was unveiled in late July.
All Xfinity Series races will be produced by the Nascar Productions arm, working alongside CW Network.
