LIVENow, the nascent international sports and entertainment streaming platform, has secured exclusive broadcast rights in the Philippines to soccer’s pan-continental European Championships, which gets underway today.

In an agreement announced ahead of the opening game, the service, which is owned by Aser Ventures, the global investment company of Italian sports and media executive Andrea Radrizzani, will stream all 51 matches from the tournament across all devices, including TVs, mobile phones, tablets and PCs.     

In its first entry into the Philippines, LIVENow is offering fans a selection of packages, with a ‘tournament pass’ for every game available for the price of PHP1000 ($21).

There is also a pass for the entire knockout stage (PHP 750), as well as individual passes for the group stage (PHP 150), quarter-finals (PHP 250), semi-finals (PHP 350) and the final (PHP 450).   

Viewers will additionally have access to Uefa-produced content, including the official daily highlights programme, which will be available exclusively on LIVENow.

The agreement follows LIVENow’s exclusive deal to show Euro 2020 in Singapore, which was announced in April.

Earlier this week, the streaming service claimed sales of its Euro 2020 tournament passes were up by 65 per cent by the end of May.

Peter Leible, LIVENow head of sports, said: “After the successful launch of LIVENow’s Euro 2020 programming in Singapore, we’ve partnered with Uefa to offer an alternative for the ever-changing needs of the modern football fan, by extending our broadcast rights to the Philippines.

“We’re excited to exclusively offer to the large European expat communities, the opportunity to watch every match in English, and introduce LIVENow to the Philippines”

Euro 2020, delayed from last year because of the coronavirus pandemic, will take place in 11 cities across Europe until 11 July, with Wembley Stadium in London staging the semi-finals and final.

Italy face Turkey in the tournament’s opening game in Rome this evening.

The deals in Singapore and the Philippines represent LIVENow’s most significant rights acquisitions since launching in August 2020.

The OTT platform has already acquired rights in international markets to properties including the Italian Serie B and Serie C, Spain’s LaLiga and England’s FA Cup, the Australia vs India cricket series, Taiwan’s Chinese Professional Baseball League, tennis’ UK Pro Tennis Series – Classic Week and the Rizin 26 MMA event held in Japan at the end of last year.

LIVENow was rolled out last year as a new outlet for the distribution of sports, music and fitness events, and industry conferences.

Radrizzani is the chairman and founder of Aser Ventures, whose other assets including Eleven Sports, the international multi-platform subscription broadcaster, Whistle Sports, the online sports network, and Leeds United, of English soccer’s Premier League.

Leible outlines LIVENow's global rights strategy and wider plans in an upcoming feature.