IMG Replay, the archive division of the international sports and entertainment agency, has renewed its video archive partnership with ATP Media, the media arm of the men’s professional tennis tour, through 2025.
The renewal builds on the pair’s previous deal which saw IMG create a fully searchable and downloadable digital platform to preserve its media library for use by ATP’s media partners.
The agreement covers more than 5,000 hours of footage from 1990 to now – largely from the top-tier ATP Masters 1000 and season-ending ATP Finals and Next Gen ATP Finals, as well as content from the second-tier ATP 500, and third-tier ATP 250 events.
Tom Barnes, vice president of IMG Replay, said: “Over the years, the ATP Tour has produced some of the most memorable moments not only in tennis but in sport as a whole.
“We’re delighted to continue our global partnership with ATP Media so that storytellers can have unbeatable access to the sporting moments that matter via IMG Replay.”
IMG Replay holds one of the latest sports archives globally via deals with the International Olympic Committee, English soccer’s Premier League, German Bundesliga, World Rugby, the Wimbledon grand slam tennis tournament, golf’s DP World Tour (formerly European Tour), mixed martial arts' UFC, and boxing’s Queensbury Promotions.
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By GlobalDataStuart Watts, chief operating officer of ATP Media, said: “IMG Replay does a fantastic job representing the ATP Tour archive. We are excited to extend our long-standing partnership to ensure our extensive archive of action from the ATP Tour continues to be made fully accessible to our stakeholders and clients.”
The new deal comes after ATP Media inked a long-term production partnership with UK-based live broadcast facilities provider Gravity Media to deliver global coverage of its tournament, which will eventually make its way into IMG Replay’s archive.
It will see Gravity Media provide ATP Media with production and sound control rooms at its newly opened media hub, more on-court and off-court cameras, and a new outside broadcast truck to support ATP Media’s move towards fully remote production.