IMG Arena, the betting arm of the sports and entertainment giant, has unveiled a partnership with the Cricket West Indies (CWI) governing body.

Under the agreement, IMG Arena is now the exclusive global data and streaming rights holder for CWI, in partnership with the CricViz cricket-centric data and analytics provider.

This adds cricket to the list of sports covered by IMG Arena – previously, that brand had more prominently worked with properties from mixed martial arts, soccer, golf, tennis, and basketball.

The firm will capture official and licensed data from over 450 matches in total, covering both the men’s and women’s West Indies sides, the under-19 teams, and various domestic leagues.

This property will be distributed to “over 460 regulated sportsbook operators worldwide.”

CricViz, through the partnership, will provide its Match Centre to deliver data analysis, including graphics and “live-action insights,” alongside predictive results models. The data and analytics firm will also provide in-ground operation and collection software.

Freddie Longe, IMG Arena’s president, said: “Cricket fans are among the most passionate in the world, making Cricket West Indies a fantastic addition to our growing content portfolio. We’re pleased to partner with CricViz and leverage its established position in the sport to drive further fan engagement and deliver first-class content to our partners.”

Dominic Warne, commercial, marketing, and communications director at Cricket West Indies, added: “This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Live Match Centre.”

The partnership was unveiled midway through a marquee West Indies men’s team home series against England.

At the end of November, before that series started, CWI announced a multi-year technical partnership with Italian sports equipment brand Macron.

The brand is now the official technical partner and kit supplier of CWI and will supply playing and training kits for all matches covering West Indies men’s and women’s international teams – including age-group and academy sides – during the length of the partnership.

The last significant IMG Arena partnership, meanwhile, was unveiled in early August, through a tie-up between the company and US fantasy sports and betting firm FanDuel.