The International Cricket Council (ICC) will provide an additional vertical video feed for the upcoming 2023 men’s World Cup which will “revolutionize” the viewing experience for fans.
According to the governing body, the vertical feed will be a “first-of-its-kind” coverage for the sport across all 48 World Cup matches.
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It will be produced by the ICC TV streaming platform and complement the world feed match coverage which is supported by Indian broadcaster Disney Star.
The vertical feed will feature split screens in its coverage. The production will use dedicated vertically oriented cameras, whilst utilizing the world feed cameras for split screens.
The production will also feature match graphics and “bespoke production enhancements to enhance the vertically oriented coverage.”
The feed will additionally have features like ball tracking, player tracking, and field plot which will be tailored to fit the vertical format.
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By GlobalDataThe ICC Men’s Cricket World Cup in India begins on 5 October with a repeat of the 2019 final as England face New Zealand in Ahmedabad. The final will be played on November 19.
Anurag Dahiya, ICC chief commercial officer, said: “Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences.
“We are very excited to launch cricket’s first-ever vertical video production at the World Cup. This game-changing initiative promises to transform the fan viewing experience.
“It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”
Sanjog Gupta, head of sports at Disney Star, added: “Consumers’ preferences and habits are evolving more rapidly than ever before, catalyzing the emergence of new user experiences.
“Disney Star has always played a pioneering role in taking cricket viewing experiences forward and is now proud to collaborate with the ICC to bring to sports fans for the first time ever the ‘vertical feed’.
“The feed aims to deliver to digital users, enhanced convenience, engagement, and immersion, beyond the differentiated screen orientation. With its uniquely designed production style entailing cameras, graphics, direction, replays, and other enhancements, it promises to change the way cricket is watched.”
