The International Cricket Council (ICC) global governing body has today unveiled a two-year media rights tie-up in Bangladesh with the Total Sports Marketing agency (TSM), which will then in turn distribute the rights to Nagorik TV and Banglalink.
These rights cover the array of top-tier ICC men’s and women's events from now until the end of 2025, with the ICC having issued a tender process for these rights in Bangladesh (as well as in Sri Lanka and Pakistan) in February.
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Nagorik TV will exploit the rights across linear platforms, while the digital rights to the six ICC men’s and women’s events through 2025 will be held by Banglalink.
The events list includes the ICC Women’s Twenty20 World Cup later this year, to be held in Bangladesh.
The first major tournament in the new cycle, meanwhile, is the Men's T20 World Cup in June, spread across the Caribbean and the US.
Geoff Allardice, chief executive at the ICC, has said: “We are delighted to have awarded ICC cricket rights to TSM for the Bangladesh territory, where there is a large and passionate fan base. With the ICC Women’s T20 World Cup taking place in Bangladesh later this year, there is a real opportunity to grow the women’s game and engage with new and existing fans in partnership with our broadcast partner.”
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By GlobalDataThe last event during the previous ICC media rights cycle, the men’s ODI World Cup in India last October and November, was covered in Bangladesh by Gazi TV and T Sports.
In that tournament, Bangladesh won only two out of nine games and finished eight out of 10 participating teams in the initial group-stage table.
Mohammed Moinul Haque, chief executive at TSM, added: “Alongside numerous other international cricket rights TSM holds in the Bangladesh territory; securing ICC events rights is definitely the jewel in the crown. Bangladesh boasts a passionate cricket fanbase, therefore we are committed to delivering unparalleled coverage and immersive experiences to fans across the nation.”
This tie-up means the ICC is now very close to completing its partner line-up of broadcasters for at least the next couple of years.
Deals have been unveiled in the various major cricket markets – including in India, the UK, Australia, the Middle East and North Africa, the US, the Caribbean and Latin America, and Pakistan.
The last tie-up unveiled came in Pakistan late last month, where state broadcaster PTV, and Tower Sports, secured non-exclusive rights to ICC competitions – also through the end of 2025.
Only New Zealand and Sri Lanka now remain as traditional cricket markets where tie-ups have not been disclosed.
