Foxtel, the prominent Australian pay-TV broadcaster, has retained coverage rights to golf’s prestigious US Masters, held annually at Augusta National Golf Club in Georgia, in a multi-year extension.
The deal renewal, announced yesterday, starts with next year’s tournament and will involve both the linear Fox Sports pay-TV channels and the Kayo streaming OTT service covering the Masters.
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Foxtel will show over 100 hours of live coverage from the 2022 Masters, with a dedicated pop-up channel and special coverage of the iconic Amen Corner. Every round of the tournament will be covered by both Foxtel and Kayo.
The pay-TV network has shown the Masters in Australia for most of the last 20 years, although various free-to-air broadcasters such as Nine, Seven, and Network Ten have at points offered additional free-to-air coverage.
As well as the Masters itself, Foxtel will now, through the agreement, also show the Augusta National Women’s Amateur.
Rebecca McCloy, Foxtel Group’s commercial director of sports, said: “We are thrilled to be continuing our long and valued partnership with Augusta National. The Masters is one of the most prestigious sporting events of the year, and we are delighted to showcase it for our sports subscribers.
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By GlobalData“As the home of golf in Australia, we look forward to bringing fans more coverage and greater access than ever before.”
Next year’s US Masters will take place at Augusta between 4 and 10 April.
As well as the Masters, Foxtel covers the men’s top-tier PGA Tour, the equivalent women’s LPGA Tour, and the recently completed Ryder Cup men’s competition between teams from Europe and the US.
It also holds rights to men’s golf’s three other majors – the British Open, the US Open, and the PGA Championship.
Earlier this month it extended its coverage deal for the British Open in a long-term agreement starting next year.
That renewal, which covers the AIG Women’s Open and the Senior Open as well as The Open itself, will start with next year’s tournaments (the landmark 150th edition of The Open), with the free-to-air Kayo Freebies streaming platform set to cover the entire 2022 Women’s Open live, offering fans free exclusive access to that event.
Elsewhere, Rocket Mortage, a US-based mortgage lender, has extended its title sponsorship deal for the Rocket Mortgage Classic, a Detroit event on the PGA Tour, through 2027.
Rocket Mortgage, which has been an overall PGA Tour partner since 2019, first put its name to that tournament also in 2019.
As well as staying on as the Classic’s title sponsor, the lender will continue as official mortgage sponsor of the PGA Tour, and of the PGA Tour Champions, for the next six years. During that time, it will advertise prominently on both linear networks covering the Tour, and on the Tour’s own social media and digital channels.
Jason Langwell, executive director of the Rocket Mortgage Classic, has now said: “The Rocket Mortgage Classic continues to get better by the year, and we expect this incredible momentum to maintain as we build the preeminent event on the PGA Tour.”
